How To Choose An Affiliate Product To Promote


In most cases it’s not advised to promote older products that have sold 10’s of thousands, although they have sold well it means that hundreds of thousands of people have already seen these offers. Since they didn’t buy, they are unlikely to do so now, and by now, a better, more advanced product might have been available. 

Before you promote any offer you need to review the JV page, the sales page, the product and make your choice by answering the 10 questions below. 

If you cannot say yes to 7 of these, generally you pass on, do not promote this product.

Does the offer suit my audience or list?

In many cases you cannot get access until the day of launch so it’s more work to prepare. If the product creator has provide email swipes, details about the product, banners and even bonus material which is common you can use these to create your promotion and increase your conversions.

Does the offer include a funnel with upsells and downsells?

Unless the product is above $97 you should always look for upsells to increase conversions. Many product start with a low price point and the real money is made from the $67 and above upsells.

Is the product priced correctly?

A product should be priced that gives the customer 10 times the value. A PDF for $47 is an example of something that will not convert. Similar to a $997 product that your audience knows nothing about. General hot selling prices is $10 for PDF’s, $20 for video training, $30 – $60 for software.

Will the commission structure earn me $1 or more per click?

If you promote a $10 product and get 8% conversions and your paid 100% commission you can only earn $0.80 per click. Upsells or higher priced products are essential for you as an affiliate in there cases.

Below is a quick example.

100 Clicks = 8 sales = $80 (max $0.80 earning per click)

with upsell for $47 that 50% of customers take.

100 Clicks = 8 Front End Sales = $80

4 Customers @ $23.50 Commission = $94

Total = $174 ($1.74 earnings per click)

Are there any recurring commissions?

Keep in mind recurring products front end are difficult to sell. From our experience they convert better as a upsell in the online marketing space unless offering a low cost trial. There are some expectations of course. If the front end product or any of the upsells include a recurring product this is a pull as you’ll earn on going commission.

Is there an affiliate contest with prizes?

Affiliate contests shows the sign of a launch the product creator is confidant with. It’s also a chance to earn extra by winning a prize.

Is the product evergreen?

This is important if you plan to promote the product on your blog, YouTube channel or places that you would do set and forget advertising. Is the product is not available after a few short days we would put as much effort into the promotion.

Are there any promotional materials or bonuses provided?

In many cases you cannot get access until the day of launch so it’s more work to prepare. If the product creator has provide email swipes, details about the product, banners and even bonus material which is common you can use these to create your promotion and increase your conversions.

Is the product creator a respectable marketer?

Promoting a product from a marketer with a bad reputation can seriously harm your own business. This is something important always to consider.

Does the product creator have a history of releasing high converting products?

With JVZoo and Warrior Plus it’s very easy to click on the vendors profile and see all there previous releases. From here you can research the amount sold, conversions and refunds.

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